Nowadays, super-marketing is more important than ever in the animal shelter industry. Getting the word out about adoptable animals means saving lives. There are some shelters that people don't know exist, but find adoptable animals from social media. Many animals wouldn't make it out if it weren't for social media and networking.
Take my Chihuahua adoption special flyer, for example. This is an easily shared/networked web version of a flier. I also make them with tear-offs that are printable, so you can post them around town; at stores, coffee shops, community boards, etc.
I use bright colors, and fun, eye-catching fonts. The goal is to make the animal the main focus of the ad.
Just sharing and networking animals saves lives! Tweeting, sharing on Facebook, Pinning, posting on Instagram/stories and on local sites like Nextdoor all make a huge difference. On Pet Harbor and PetFinder.com, you have many 'share' options which include three of the most popular and widely used social networking sites: Pinterest, Facebook and Twitter.
Special adoption fliers are great for advertising a special pup in your area. One-liners grab attention. Keep it simple, you want your flier to be inviting and not too wordy. If there's too much text, people tend to get bored and move on to the next thing. Make it bright, colorful, and relatable, remembering to include key points like size, contact info, adoption fee info, etc.
Adding a QR code for those who have a QR Code Scanner app on their phone also sends the organizations information to their phone.
Below are Puppy Resumes I made for two pups at Salinas Animal Services: (Teddy was adopted and Max was rescued by Animal Friends Rescue Project!)
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