Santa Cruz Dogs

Animals in shelters aren't seen if they don't have a photo. Animals aren't shown at their best with a crummy photo. Great photos get animals noticed! It gives potential adopters, and rescuers, an idea of what breed the dog may be, or its size. A friendly photo makes an animal look more adoptable, look happy, and friendly. A great photo makes a huge difference in the visual adoptability of an animal. Clear, bright pictures of the animals make the best impressions. Head shots are great, but people actually want to get an idea of the size of the dog. I try to take "body shots" of the dogs, to sort of get an idea of their size, like their height for example. Sometimes, a head shot of a Chihuahua can be deceiving; dogs that are labeled Chihuahua's are often much larger than the true standard Chi. An accurate photo helps when one is looking for the right dog who might not be local, and aren't able to show up at any shelter. Photos of dogs in training are a...

Nowadays,  super-marketing is more important than ever in the animal shelter industry. Getting the word out about adoptable animals means saving lives. There are some shelters that people don't know exist, but find adoptable animals from social media. Many animals wouldn't make it out if it weren't for social media and networking.  Take my Chihuahua adoption special flyer, for example. This is an easily shared/networked web version of a flier. I also make them with tear-offs that are printable, so you can post them around town; at stores, coffee shops, community boards, etc.  I use bright colors, and fun, eye-catching fonts. The goal is to make the animal the main focus of the ad.  Just sharing and networking animals saves lives ! Tweeting, sharing on Facebook, Pinning, posting on Instagram/stories and on local sites like Nextdoor all make a huge difference. On Pet Harbor and PetFinder.com, you have many 'share' options which include three of t...