Santa Cruz Dogs

Nowadays,  super-marketing is more important than ever in the animal shelter industry. Getting the word out about adoptable animals means saving lives. There are some shelters that people don't know exist, but find adoptable animals from social media. Many animals wouldn't make it out if it weren't for social media and networking.  Take my Chihuahua adoption special flyer, for example. This is an easily shared/networked web version of a flier. I also make them with tear-offs that are printable, so you can post them around town; at stores, coffee shops, community boards, etc.  I use bright colors, and fun, eye-catching fonts. The goal is to make the animal the main focus of the ad.  Just sharing and networking animals saves lives ! Tweeting, sharing on Facebook, Pinning, posting on Instagram/stories and on local sites like Nextdoor all make a huge difference. On Pet Harbor and PetFinder.com, you have many 'share' options which include three of t...

Over the weekend, I asked my dad to help me make some treat dispensing toys out of PVC pipe. I got the idea from the Animal Farm Foundation's Kennel Enrichment program . I'm a big believer in shelter enrichment, and part of that, as I've discussed in previous posts, is treat dispensing toys. Below is a video of a shelter dog, adopted from  Salinas Animal Services using the PVC toys I made. I'd say it was a success! I got a KONG drive started by posting online, and having a donation bin at my local pet store! I started on Facebook, Twitter, and Craigslist by posting an ad requesting donations. My local feed store, Aptos Feed and Pet Supply , generously agreed to let me have a donation bin set up at the store. I already had a cute bucket, made a flier, and put it up! It's easy to get a KONG drive started for your local shelter! My donation bin at Aptos Feed & Pet Supply You can also sign up for " KONG Seconds " which is a program wh...